Quaintise developed a strategic marketing plan outlining eight steps to reaching the drug and alcohol rehab audience in California. It incorporated a detailed analysis of culture, competitive marketing strategies, brand image issues and key opportunities for engagement.
The Hazelden Betty Ford Foundation is the nation’s largest nonprofit treatment provider,with a legacy that began in 1949 and includes the 1982 founding of the Betty Ford Center.The organization offers healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs.
To address these challenges, the client wanted to:
Quaintise conducted an in-depth brand audit and developed a strategic work plan, which included:
Quaintise devised an eight-step strategic marketing plan, spanning a one-year,four-phase roadmap:
To learn how Quaintise can help you achieve your marketing goals in the treatment and recovery industry, email firstname.lastname@example.org or call 310-331-8085.