The healthcare industry has been a hotbed of merger-and-acquisition (M&A) transactions in recent years from hospitals and physician groups to health plans and technology companies. Since the New Year, there have been roughly 20 new healthcare-related M&A announced, including:
- Regional Care Hospital Partners’ and Tennessee-based Capella Healthcare’s plan to merge and form a $1.7 billion system that will be rebranded as RCCH Health Partners.
- Gilbert Hospital and Florence Hospital at Anthem, in Arizona, announced their plan to merge and form a new entity called New Vision Health.
- Philadelphia-based Jefferson Health announced plans to merge with Kennedy Health, which will add three New Jersey hospitals to the system, and acquire Pennsylvania-based Aria Health.
- On the pharmaceutical side, Ireland-based Shire and Illinois-based Baxalta announced plans to join forces and merge in a deal estimated to be worth approximately $32 billion.
- Navigant Consulting acquired McKinnis Consulting Services, which offers revenue cycle services, for $52 million.
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A company’s brand is the foundation of its entire marketing strategy. It’s not simply the organization’s name, color scheme and logo design. The brand should be embedded into every facet of your organization and connect back to the mission statement. Think of some of the most notable brands worldwide. Nike’s mission statement is “to bring inspiration and innovation to every athlete in the world.” The company’s view is that if you have a body then you are an athlete. This core philosophy is supported by Nike’s famous “Just Do It” tagline, which is still relevant and inspirational more than 25 years after its debut. Its brand doesn’t just target elite athletes. It targets everyone whether you are running your fifth marathon or just hit the walking trail for the first time. The company supports its brand by offering innovative products that meet every consumer’s needs. For example, the Nike+ app allows people to track their activities (including GPS maps of runs), set personal goals and receive training tips. Continue reading
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