Top Three Mistakes New Employees Make

Top Three Mistakes New Employees Make

The first few weeks at a new job are critical because this is when you start setting work habits that will follow you throughout your career. It’s important to make sure those habits are healthy and sustainable. Here are three of the biggest mistakes that new employees can make.

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Building a Data-Centric Healthcare Marketing Team: Part Two—Tracking Key Performance Indicators

Part-2-KPI

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite executives whether or not the programs are effective. KPIs should not be viewed as simple management metrics; they need to be connected to the healthcare organization’s strategic plan and long-term goals. A good rule of thumb to follow when developing KPIs is to ask these five questions:

  1. Is it measurable? Marketers should use both quantitative and qualitative metrics.
  2. Does it track progress towards organizational goals? A KPI should provide operational, tactical, and strategic dashboards, so it can provide insights for front-line employees all the way to the c-suite.
  3. Is it actionable? The KPI should provide answers not more questions. It needs to be simple enough that marketers can understand how to use the KPI to make adjustments and effectively manage the program.
  4. Does it track key components of the program’s success? It is crucial that the KPIs highlight the marketing campaign’s success. This not only helps staff get onboard and excited about the program, but also makes meetings with the CEO and CFO go much more smoothly.
  5. Can you evaluate performance over a period of time? It is important to generate reports in a timely manner so that marketers can make quick adjustments to the program—whether that is weekly, semi-weekly, monthly, etc. will depend on what is being tracked. It is also important to track the program’s performance over a long period of time to truly understand the program’s effectiveness.

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