Developing a Marketing Strategy for a Telemedicine Practice

Quaintise LLC - Medical Marketing Firm

According to a report by BCC Research, telemedicine is expected to become a $43 Billion dollar market by 2019. This tremendous growth rate is due to the surging demand for telehome services, which includes home monitoring services. The telehome category is expected to grow to 24 Billion by 2019.

This huge growth in telemedicine will be driven primarily by a demand for convenience. Rather than driving to your doctor’s office and waiting to be seen, many people want to be seen by their doctor via an online module that can make the process more streamlined. Before marketing telemedicine as a practical medical practice model, however, there are important legal, privacy, and logistical issues that need to be addressed.

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