Can You Hide Your Pregnancy From the Net?

advertising statistics_healthcare marketing

I don’t know if anyone remembers the movie The Net with Sandra Bullock. It was a horrible movie, yet set during a time when the Internet was new and had scary implications. Every single thing that you did both online and offline was monitored, tracked, cataloged and used against you. Today, in 2014, things aren’t so far off. That’s why this story intrigues me – the story of a pregnant Princeton sociology professor who tried to beat the Internet.
Continue reading

What is Your Color Palette Telling Your Patients?

QSocialMedia2_webSlider

Marketing is a visual medium; and while the talk of the town has been content marketing, content marketing without strong visual cues will not redeem on all of its promises. Visual branding is essential for branding your business, your messaging, and your content. Visual branding associates your business with good feelings, easy-to-remember optics, and, most importantly, emotions.

 
Continue reading

Patients Control the Message, Are You Listening?

best practice

Physicians are stubborn. Yes, I threw that right out there, but if you’re a physician, someone on a physician’s staff, or a marketing agency who works with physicians, you know this to be true. Keeping that trait in mind, imagine how slow health care marketers have been to realize that patients now run the show, not the physicians. It can be a difficult consciousness for physicians to recognize, but incredibly important.
Continue reading

Improve the Patient Experience with Ratings or Else

patient reviews

Fifty-nine percent of respondents reported physician rating sites to be “somewhat important” or “very important” when choosing a physician…

The above statement was pulled directly from a publication in the February issue of The Journal of American Medical Association. At Quaintise, reputation management is a puzzle piece in the host of digital services we offer our healthcare clients, but an extremely important puzzle piece, nonetheless.

Continue reading

Conformity Kills – The Secret to Social Media Marketing for Physicians

AOA-Facebook-Cover_April2014

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated and maintained by social media specialists to essentially make a name for themselves. It can be a bit infuriating for those of us in the social media marketing industry who don’t care so much about the name but care more about client’s success.
Continue reading