Are Physicians on Facebook Too Much?

facebook mobile marketing

New healthcare research is shedding some disturbing light on exactly what the staff inside of an ER are doing at any moment throughout the day, or night. As professionals in the healthcare marketing industry, we are well aware of how paramount Facebook marketing is to overall campaign success. We know when your target audience is online, what they’re talking about with their friends, and how often they log in. This new research is now showing us how often you, the physician and hospital staff, are logging in as well, and it’s very interesting.
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Facebook Is Not All Privacy and Ad Dollars

In times of need and tragedy, when everyone is feeling helpless, the desire to provide service of any kind is overwhelming. And not so surprisingly, that is where Facebook can come into play. When catastrophes like the Oklahoma tornado occur, there are stories of hope and good will that emerge – stories that will touch and break your heart, restoring your faith in humanity. Social media has become a key player in these stories…

 
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The Fastest Growing Demographic on Facebook

seniors on facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming increasing literate online. In healthcare marketing, where seniors are a very large demographic for many of our clients, it’s important not to forget how important they are to the overall bottom line.
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What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

Amy's Baking Company

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy’s Baking Company Bakery Boutique & Bistro, located right here in Scottsdale, Arizona, has been all over not only local news, but also national news as well with their Facebook fiasco. Being that we are in healthcare marketing, and from the same city where this debacle took place, I had to post something.

 

Amy’s Baking Company Bakery Boutique & Bistro

Right here in downtown Scottsdale is Amy’s Baking Company Bakery Boutique & Bistro, a small bakery/boutique that, until recently, was fairly unknown unless you had visited their location. However, that all took a turn for the worse when Amy’s Baking Company was offered the spotlight on Gordon Ramsey’s Kitchen Nightmares. Whether you are a fan of the show or not, the drama exploded and Chef Ramsey refused to work with Amy and Samy, and the show ended in high entertainment fashion.

 
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