Marketing to Habits

In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for iPads when talking about tablets, and it really got me thinking. I’m not one for conspiracy theories, however when you dive head first into behavioral marketing and branding, it’s easy to get sucked into the power behind brand marketing.
Continue reading

Apple Loses Court Battle, Wins Marketing Numbers

As a Los Angeles marketing firm, we always have an eye on not only marketing trends, but what’s going on with patents and different court cases. Recently, Apple was hit hard when a British judge ruled that “Apple must run ads in the U.K. newspapers saying that Samsun Electronics didn’t copy designs for its iPad,” according to the Wall Street Journal. Apple is also required to post a ‘note’ on its website as well as magazines across the U.K. stating that Samsung did not copy the iPad. While Apple is working on its appeal, there might be some good news for Apple in this court decision based on some marketing research and interesting results.

 
Continue reading

Brand Building – The Problem is the Solution

When starting a new business, or reevaluating what you’ve got, your first step should be analyzing your brand. A brand audit conducted by experienced Los Angeles marketing professionals can help you determine if your brand is getting the job done. Is your message clear? Is your brand message consistent? Is you brand message in line with your overall goal? Building a brand is simple; figure out the problem, find the solution and communicate that solution. Easy, right? Well, not always. Check out these brand building tips to get you on the right track.

 
Continue reading

Simple Strategies for Mobile Marketing

How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence? With an experienced LA marketing firm, there might not be any need to greatly increase your mobile marketing budget, but rather a greater need to focus it. Let me explain…

 
Continue reading