Understanding what your audience wants is paramount to creating a successful marketing campaign. No matter what medium you’re using, what message you’re sending, or what Scottsdale marketing firm you’ve contracted, knowing what your customers and fans want can mean the difference between profit and loss. However, a new Harvard Business Review article just published this week is blowing up everything we know about marketing to your target audience.
Email marketing is a crucial piece of your integrated marketing puzzle, yet all too often business owners abuse the power of email and get hit with Spam labels. It’s not surprising. Who wants to receive dozens of emails a day from businesses you’ve never heard of. Whether you’re running a medical marketing campaign, or looking to add some more business to your Scottsdale resort, email marketing can lead to great success, if done properly.
I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned Scottsdale marketing firm, fragmentation is part of the process and a key element in targeting your audience and running successful advertising and marketing campaigns, but so is integration.
The medium is the message has always been a steady chant in the back of every Scottsdale advertiser‘s mind, urging us all to remember how important not just the message itself is, but the medium as well. But in an environment where social media can influence the masses, it’s interesting to note the role not of the medium itself (aka Facebook) or the message, but the messenger.
Advertising has come quite a long way since TV first broke onto the scene in the early 1940’s. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to incorporate products and services into sponsored television shows and news shows. From there, everything changed. Even today as the Internet has brought advertising into a whole new realm of fragmenting and targeting audiences, TV remains a major influencer of consumer purchasing decisions.