Cyber Monday Marketing – Branding a Day

In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest online shopping day of the entire year. This amazing transformation from the 12th busiest online shopping day of the year to the first was made possible by expert marketing, something every eBusiness can learn from.

 

Cyber Monday

Cyber Monday started back in 2005 by Shop.org in an attempt to pursued shoppers to forgo the retail stores and shop online. Purchasing products on Cyber Monday still affords all gift givers enough shipping time to get that present to its final destination. This year, Cyber Monday is looking to break all kinds of records, as the experts compare numbers to a rise in purchases on Black Friday this year.

 
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Running a Successful Facebook Campaign_Case Study

Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan. Launching a successful campaign is one thing, maintaining that marketing objective over time is quite another.

 

Case Study: Arizona OB GYN Affiliates

Understanding that Arizona OB GYN Affiliates’ (AOA) target two most important audiences are women just before and during their childbearing years. This audience, the Y Generation, born after 1982, are incredibly technology savvy and are categorized as the “Connect with Me” health care consumer. With that knowledge, we decided to embark upon a Facebook campaign with the goal of connecting with this target demographic.
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Marketing Online to Baby Boomers

If there is one demographic that every brand wants to target, it’s the baby boomers. They account for over 50% of the United States’ discretionary spending, and are responsible for over half of all consumer spending. Their spending power simply can’t be ignored, espcially when it comes to internet sales.

 

Buy The Numbers

The common myth among marketers is that baby boomers aren’t online. They are listening to talk radio and watching the news, right? New numbers released by eMarketer in March takes that myth and squashes it. In fact, baby boomers ages 47 to 55 spent 40 hours per month online during the study, and those 56 to 65 spent 37 hours online. As we take a look at the total time that Generation X’ers and Generation Y’ers, these are big numbers.

 
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Press Release 101 – Using the Right Words

The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However, over the years as this has become common practice for the PR world, many readers and news outlets are adhering to the notion that less is more.

 

What are Buzzwords?

Technically speaking, buzzwords are a form of salesmanship, or politics, where a phrase or single word that ‘has begun to see use in the wider society outside of its originally narrow technical context.” These are words that, over time, have grown to mean something more and generate more feeling than other words. Buzzwords garner excitement, interest and sentiment, and are hopefully compelling enough to follow the ultimate call to action.
 
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Back to Basics: What is a Brand?

What is your brand? Is it just a logo, a tagline? Is it a storefront, a website? Perhaps your brand is an experience, an emotion that each ‘fan’ feels with each company interaction? We’ve spent a lot of time talking about digital marketing, holiday marketing, and social media marketing, but today I wanted to get back to the heart of everything we do here at Quaintise; branding.

 

Define Brand….

Speaking technically, and according to the American Marketing Association, a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

 

I tell you what, that definition lacks quite a few important elements of a brand that can truly make or break your business success in today’s marketing. A brand is no longer just a ‘symbol or design,’ no longer just something to help consumers ‘identify the goods and services’ that you offer, or a way to ‘differentiate’ your business from another. No way, not anymore.

 

There are no more ‘customers’ or ‘consumers,’ there are ‘fans’ and ‘brand advocates.’ There are no more ‘taglines,’ there are story plots and promises.

 

Today, a brand is an entire story that is weaved into an experience that creates a lasting emotional connection with fans.

 

Sounds a bit complicated when you put it like that, right? The truth is, it can be extremely complicated, but at the same time it can be quite simple.

 

As Things Change, They Remain the Same

Many, many years ago there wasn’t as much attention paid to ‘branding’ a product and a business. If you went into a specific business for genuine reasons, you inherently created a flawless product that delivered on its unsaid promises, and your brand experience literally created itself.

 

In the beginning of Coca-Cola, way back in 1886, before the logo, before the music and marketing, there was just a soda and an experience. Even today, when a small start-up creates a favorable experience with fans, many times that start-up is bought out by a bigger corporation, the log and message might end up getting changed, but the experience remains the same. The corporation is buying the experience that has been successfully created by the start-up, and, of course, making money off of that successful brand.

 

While marketing and ‘branding’ has changed since 1886, the principles remain the same; create a superb product or offer excellent services, and remain consistent to that unparalleled service. Doing those two simple things can not only establish your brand, but establish your entire brand experience, which, in turn, will increase your brand advocates.