Quaintise
Blending the Art of Marketing with the Power of Technology

Ponder, for a moment, the following statistics:

• The number of books on Amazon – over 4 million
• The number of songs on  iTunes – over 3.5 million
• The number of podcasts available on iTunes – over 1.5 million
• The number of entries on Wikipedia – over 4 million
• The number of videos on YouTube – over 6.1 million
• The number of blogs available online – over 60 million
• The number of US text messaging users – over 68 million
• The number of user accounts on MySpace – over 100 million

Most people are aware what Amazon® is and how it changed the way people buy books. Yet, many of the other communications and service outlets listed above may be unknown to you. In fact the majority of the business community is either unaware or ignores the ever growing trend of new channels for sharing information. As the numbers above demonstrate, these channels are not only known to your potential and existing clients, but those clients are using these services in ever increasing amounts.

eCommerce, interactive communication channels, and social networking sites are forming a foundation for a new media. This evolution of Internet users’ digital media and online habits is transitioning to a digital video age at a faster than expected rate.

By the end of 2006, online video activities seemingly took over the torch as the driving force in the next stage of digital media’s growth. In fact, eMarketer reports that from 2006 to 2007 the amount of money spent on Web video advertising increased to $775 million – a 90% increase in one year! That number is expected to surpass $1.5 billion by 2009.

It is truly the dawn of a new media world. The number and type of channels for distributing information is growing exponentially, and the cost is a fraction of traditional media outlets. Despite the growth of these new channels; traditional, proven media outlets, have not lost their value. Instead, the growth of new media outlets combined with the appeal of traditional media outlets provide an increased and historically unequalled opportunity for getting your messages delivered. Navigating these multiple and diverse channels requires a special expertise and experience. Quaintise was created to be that type of service. It has the experience to provide both traditional and innovative communication, marketing, and production services that afford our clients the greatest opportunity for getting their message delivered to the right audience.

Our mission? We bring together proven experience and skilled services to ensure that your message gets delivered in ways that will grab your audience and incite them to act. We are dedicated to finding the best media outlet for your particular audience, your industry, your message and your goal. With our feet firmly planted in tradition, we skillfully navigate the “new media world”.

We believe that all media outlets offer something for our clients, but we are convinced that Web video is the marketing channel of the future. It is affordable, accessible and personal. Despite the promise of Web video, we also know that traditional media outlets will be around for a long time, and there are other important new media outlets that must be considered when developing a communications and marketing strategy.

Quaintise believes in a full service approach to serving our clients’ needs. While our service offering is expansive and covers all media outlets and techniques, we are best known for our innovative communications consulting and designing effective web video marketing campaigns. Regardless of the medium or technique, Quaintise is committed to serving our clients needs from beginning to end. Our communications and marketing services are supplemented by our production services. From print to Web video, our production service brings our communications and marketing campaigns to life.

We invite you to read more about our services, view some of our video productions, and call or email us for a free consultation.

[updated 11.12.07]